Media Monitoring Tools Market Size, Share & Industry Analysis, By Component (Software/Platform and Services), By Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Social Media Monitoring, and Others), By Deployment (Cloud and On-premise), By Enterprise Type (Small and Large Enterprises), By Application (Customer Experience & PR Management, Real-time Analytics, Content Management and Others), By Industry (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce and Others), and Regional Forecast, 2024-2032

The global media monitoring tools market size was valued at USD 4.63 billion in 2023 and is projected to grow from USD 5.41 billion in 2024 to USD 17.12 billion by 2032, exhibiting a CAGR of 15.5% during the forecast period (2024-2032). In the current era, the demand for monitoring tools among enterprises is growing, owing to robust digitalization and the rising adoption of web & social media platforms by end-users. The rising investments in digital advertising and increasing internet penetration are likely to drive market growth. In addition, the rising demand for digital platforms, such as online magazines, newspapers, and e-books, and the advent of social media platforms are likely to fuel the growth of the market.

Moreover, the impact of the COVID-19 pandemic became a popular topic on social media platforms, with more than 24 million posts shared in the past two months. According to Internet World Stats, the number of Facebook users is likely to reach around 2.22 billion globally in 2020. In addition, social monitoring tools offered a real-time dashboard enabling the tracking of crucial trends and insights to observe the widespread impact of COVID-19. For instance,

• In March 2020, CrowdTangle, a Facebook-owned social media monitoring tool, launched its new search tool and regional dashboards to help students and journalists track down COVID-19-related information on evolving web trends.

Thus, the COVID-19 pandemic boosted the adoption of new technology and is projected to propel market growth in the coming years.

Media Monitoring Tools Market Trends

Surging Adoption of Social Listening Platforms is a Prominent Trend

Social listening platforms utilize advanced algorithms and Natural Language Processing (NLP) techniques to monitor and analyze real-time conversations, trends, and sentiments across social media channels. These platforms enable organizations to gain actionable insights into consumer preferences, brand sentiment, and competitive landscape, facilitating informed decision-making and proactive engagement strategies. Examples of social listening platforms include Brandwatch, Sprout Social, and Hootsuite, which offer features, such as sentiment analysis, trend tracking, and influencer identification. The increasing reliance on social listening platforms to capture and analyze vast volumes of social media data is expected to propel the media monitoring tools market by providing organizations with valuable intelligence to optimize their marketing, branding, and customer engagement efforts.

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Media Monitoring Tools Market Growth Factors

Increasing Usage of Cloud-based Solutions among Enterprises to Aid Market Growth

Cloud-based media monitoring tools leverage cloud computing infrastructure to offer scalable, flexible, and cost-effective solutions for monitoring, analyzing, and managing media content across various channels. These solutions utilize advanced data processing, storage, and analytics capabilities to track and analyze vast volumes of media content in real time, enabling organizations to gain actionable insights into brand perception, market trends, and competitive intelligence. Cloud-based media monitoring tools, such as Meltwater, Talkwalker, and Brandwatch, offer sentiment analysis, trend tracking, and influencer identification features. Therefore, the growing usage of cloud-based solutions among enterprises enhances accessibility, collaboration, and scalability, driving the adoption of media monitoring tools to support strategic decision-making and enhance brand performance in the digital landscape.

RESTRAINING FACTORS

High Costs Involved at the Initial Stage May Restrain Market Growth

The deployment cost and the integration of media monitoring tools with the existing system are complex and expensive for organizations. The amount of revenue loss and opportunity loss owing to the system integration is likely to impede the market growth. In addition, the rising concerns regarding data security and privacy of identity & information are some of the other factors restraining the development of the market.

Media Monitoring Tools Market Segmentation Analysis

By Component Analysis

Software/Platform Segment to Dominate Fueled by High Demand for Google Alert & Hootsuite

Based on component, the market is divided into software/platform and services. Among these, the software/platform segment is estimated to hold the largest market share during the estimated period. The growth is attributed to the rising demand for media monitoring tools such as Hootsuite, Google Alert, and others. The services segment is likely to exhibit a significant CAGR owing to the increasing adoption of media monitoring services such as press clipping, media cutting, information logistics, media intelligence, and others among enterprises.

By Type Analysis

Online Media Monitoring Segment to Gain Traction Backed by the Surging Usage of the Internet

Based on type, the market is segregated into print media monitoring, broadcast media monitoring, online media monitoring, social media monitoring, and others. The online media monitoring segment is anticipated to exhibit the highest market share in the coming years. The growth is attributed to the rising adoption of connected devices and increasing internet penetration to analyze and monitor social media content.

The social media monitoring segment is anticipated to showcase the highest CAGR over the forecast period, owing to end-users increasing adoption of social media platforms such as Facebook, Twitter, and Instagram. Components such as print media monitoring, broadcast media monitoring, and others are expected to grow gradually due to enterprises' rising implementation of media monitoring platforms.

By Deployment Analysis

Rising Demand for Cloud-based Solutions from Enterprises to Drive Segment Growth

Based on deployment, the market is categorized into cloud and on-premise. The cloud segment is anticipated to exhibit the highest CAGR during the predicted period. The rising adoption of Software as a Service (SaaS)-based monitoring platforms across various verticals such as BFSI, media, entertainment, and healthcare is expected to drive the segment growth. The on-premise segment is expected to show moderate growth owing to the upgrade requirements, security regulations, and high initial setup effort.

By Enterprise Type Analysis

Large Enterprises Segment to Grow Rapidly Owing to Investments in Novel Technologies

Based on enterprise type, the market is segmented into large enterprises and small and medium enterprises. The large enterprises segment is expected to hold the major share during the estimated period. The availability of ICT infrastructure, large workforces, and significant investments in advanced technologies would contribute to the higher market share of this segment.

The SME segment is anticipated to showcase strong growth over the coming years. Small and Medium Enterprises (SMEs) are adopting cost-effective media monitoring tools integrated with digital technologies such as cloud and Artificial Intelligence (AI) in their operations.

By Application Analysis

Digital Marketing & Sales Management Segment to Exhibit Significant Growth Due to Rising Product Adoption

Based on application, this market is segregated into digital marketing & sales management, customer experience & PR management, content management, real-time analytics, and others. The digital marketing & sales management segment is anticipated to hold the dominant market share owing to the rising adoption of tools to collect & analyze social data, manage the organization's reputation, and monitor competitors.

The content management segment is expected to gain traction owing to the rising need for enterprises to categorize, organize, and monitor all the content in a proper manner. Segments such as customer experience & PR management, real-time analytics, and others will likely exhibit gradual CAGRs in the coming years.

The increasing demand from enterprises to offer customized and real-time content to the target audience is expected to boost the demand for media monitoring tools in such applications. In addition, the growing deployment of tools to track various online media channels, PR & marketing campaigns, and customer experience insights is also likely to fuel product demand in the near future.

By Industry Analysis

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Retail & E-commerce Segment to Lead Stoked by Rising Usage of Social Intelligence Platforms

Based on industry, the market is fragmented into BFSI, IT & telecom, healthcare, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment is anticipated to hold the dominant share during the forecast period. The increasing adoption of social intelligence for communicating with target audiences, as well as for promoting & tracking real-time online content, is likely to fuel the growth of this segment.

The healthcare segment is expected to gain traction during the forecast period. The rising healthcare expenditure by governments, increasing deployment of healthcare monitoring and analytics tools, and surging digitalization across the globe are anticipated to boost the segment growth. In addition to that, the rising adoption of media tracking tools across the BFSI, media and entertainment, IT & telecommunication, and other industries is expected to propel the market expansion over the forthcoming years.

REGIONAL INSIGHTS 

The market is geographically segmented across five major regions: North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

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North America is expected to dominate the global media monitoring tools market share during the predicted period. The early adoption of advanced technologies and the presence of key players, such as Hootsuite, Oracle Corporation, Salesforce.com, Inc., and others, are set to boost the demand for media tracking tools across the U.S. and Canada. These players focus on launching new social media monitoring tools to improve their product portfolios.  

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Asia Pacific is expected to grow at the highest pace during the forecast period. The growth is attributable to the increasing demand for media tracking software tools such as Synthesio, Sysomos, Talkwalker, Brandwatch, and others across SMEs in this region. Merger and acquisition strategies by key market players contribute to enhancing product portfolios.

Europe is expected to develop with a considerable growth rate due to the presence of a significant number of media monitoring software providers. The Middle East & Africa (MEA) and South America are expected to experience radical growth in the coming years. The increasing funding raised by governments to adopt advanced technologies such as cloud, machine learning (ML), artificial intelligence (AI), and 5G is expected to boost demand for tools in the MEA and South America.

List of Key Companies in Media Monitoring Tools Market

Rising Emphasis of Key Players on Developing Advanced Media Monitoring Tools to Strengthen Competition

Companies such as Oracle Corporation, Hootsuite, and Meltwater News US, Inc. are some of the major players in the market. They currently deploy media monitoring tools with advanced technologies such as AI, ML, and cloud. ML-enabled tools enable organizations to track their competitive landscape changes to regulation and monitor their reputation, empowering them to make faster and smarter business decisions. Also, the high competition in the market is forcing service providers to focus on acquisition strategies to strengthen their positions.

List of Key Companies Profiled:

• Semantrum LLC (Ukraine)


• Cision Ltd. (U.S.)


• Meltwater News US, Inc. (U.S.)


• Critical Mention, Inc. (U.S.)


• Sprout Social, Inc. (U.S.)


• TVEyes, Inc. (U.S.)


• Semrush Holdings, Inc. (U.S.)


• Hootsuite Media, Inc. (Canada)


• BurrellesLuce (U.S.)


• Mention (U.S.)


• Brand24 Global, Inc. (U.S.)


• BuzzSumo Ltd. (U.S.)


• Oracle Corporation (U.S.)


• Zoho Corporation (India)


• Onclusive, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2023 – Cision, a consumer and media intelligence platform, launched CisionOne, a fully integrated media monitoring solution that provides real-time insights in the U.S.


• May 2023 – Bloomberg Government (BCOV), a prominent source of news, data, and analytics for public affairs experts, unveiled a new real-time social media monitoring and analysis feature. This addition to BGOV's renowned news and alerts streamlines the process for customers to track pertinent policy matters across platforms, such as Twitter, Reddit, and YouTube.


• March 2023 – Sony Corporation partnered with Digimind, a competitive intelligence software and social listening provider. This partnership will help grow Digimind’s geographic presence and generate revenue.


• February 2023 – Meltwater, a media and social intelligence company, secured a spot in G2's 2023 Best Software Awards. G2, the largest and most trusted software marketplace with over 80 million users annually, recognized Meltwater for the second consecutive year.


• September 2022 – Heyday by Hootsuite, a conversational AI platform, announced it integrated Facebook Messenger and Instagram Direct Messages within its e-commerce Shopify chatbot app. This integration creates opportunities for merchants to associate with their customers.


• September 2022 – Talkwalker launched an updated solution called “Brand Love Benchmarking”. The solution offers quantifiable and real-time metrics across social networks, forums, and blogs powered by the company's advanced AI capabilities. The solution is based on three key consumer factors: trust, satisfaction, and customer passion.


• July 2022 – Digimind, a social listening and market intelligence solutions provider, announced an integration with Onclusive. The acquisition significantly expands Onclusive's social media monitoring, insights, and analytics capabilities to clients on a global scale.


• May 2022 – Brandwatch joined the TikTok Marketing Partner Program to expand its analytics offerings. The partnership allows Brandwatch clients to manage, enhance, act, and understand content on TikTok while leveraging the Brandwatch platform. 

REPORT COVERAGE

The research report provides an in-depth analysis of the market and focuses on key aspects such as leading companies, product types, and leading applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several key factors that have contributed to the growth of the market in recent years.

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Report Scope and Segmentation